Building a strong supportive culture and learning what it takes to lead well is vital for any team, be that on a rugby field, office space or any other code. The Crusaders Leadership Program has been designed to support and grow all leaders who are looking to step up their game. 

The online based program allows participants to join in wherever they are in the world. It includes working through modules that cover many areas of developing your own successful leadership style, as well as live sessions with legendary Crusaders coaches and players.

Ellesmere Rugby Development Officer (RDO), Nathan Brown completed the two-week program in 2023 and still incorporates learnings in his role today. His main take away being from a Q&A session with Sir Wayne Smith on the topic of what success looks like in terms of satisfaction, “it’s something I bring into working with coaches in the preseason” said Brown, “changing that word slightly – satisfaction, it opens up the world a bit and makes it easier to plan”.

Leadership, growth and building legacies is certainly a focus for any rugby team at any level, but these attributes are also relevant to other working environments. Bronwyn Hawkins, Stuff Sales Director, completed the Crusaders Leadership Program in the November 2024 intake alongside other media and sales staff, as well as an architect and coaches of various codes.  Hawkins’ found the program immensely helpful with the outlook on team environment within her work place, “The culture piece was a really big part of the program, and I think that's one of the biggest successes the Crusaders have got” said Hawkins’, “There are really good things you can take away from it and implement into the business world.”

Results from the program speak for themselves, with 98.8% of participants saying they would recommend to others and 99.1% saying the program “will positively impact my leadership”. Last month a survey was sent to all alumni that had completed the programme at least three months ago with an incredible 92.8% of respondents saying they have changed their behaviour as a result of the programme.

With club season ramping up, Boma, the organisation behind the program are offering a $500 discount to coaches ready to jump on board! Group discounts are also available, so now is the time to dive in and get the most out of your role no matter your experience or career path.

If you’re ready to take your leadership skills to the next level, learn more here then enter the code CRFUCLUBS500 upon registration to receive your $500 Boma discount!

words by Hannah Yates